The journey to your unique T-Stats system
We’re here to combine that unconnected data which, together, tells the story of a visitor economy. T-Stats turns seemingly unrelated facts and figures into practical and meaningful intelligence. It’s an online solution that joins the dots. It puts all your destination statistics in one place and into context. This is the first step towards your team having far more time to focus on the answers and actions, instead of gathering the numbers from different places and getting lost in spreadsheets.
Step 1: Your bigger picture consultation
We begin by having a discussion with you to create ideas and think about ways to solve your destination data challenges and build new opportunities. This is the time to ponder, ask questions and together identify information that is already available for your geographical area and also figure out what the gaps are.
1. Local visitor economy
Your destination is unique. Hold on to that. In the past, you may not have been able to measure and track tourism in your actual destination, but you’re about to be empowered to keep track of exactly what’s going on in the geographic boundaries you choose. Together we’ll uncover the best way to achieve that. Goodbye to clunky national and annual statistics. Hello to relevant local data in your context, every month, or even more regularly if you choose.
2. Bigger picture of tourism
T-Stats doesn’t just focus on your destination. To add value, we also include national and regional tourism statistics. At this stage we will pull together all the relevant databases that will enhance your destination data.
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Step 2: Our tech experts get busy
In this step, we take all the discussions into our lab and custom design a system around your unique needs of capturing, storing and reporting visitor economy data. This is the bit you don’t even need to think about – not all of us love programming and technology, some of us just prefer using the results it produces, we all have our roles! Happily for some, T-Stats caters to people who simply need good tourism statistics to hand, and an easy solution to produce up-to-the-minute reports. We upload your historical data from way back, right up to the most current statistics, so you’ll be able to get the most out of your system as soon as it goes live.
Step 3: Your inaugural T-Stats session
Now you get to play and explore your new system before it goes live. You’ll already be able to look at some trends, create reports and test how it answers your questions. Any necessary tweaks are made and then we’re ready for take off.
Step 4: Creation of your own live online T-Stats system!
Launch! It’s time for sharing and collaboration. Hotels, attractions or other stakeholders will receive individual user accounts and logins to your system, allowing them to enter data into T-Stats and compare their performance with their peer groups for the first time. You’ll also be able to start storing new data directly into your system and we’ll begin feeding bigger picture statistics directly in your T-Stats each month. Any necessary tweaks are made and then we’re ready for take off.
All the necessary training takes place to make sure everyone is happy with their brand new T-Stats and great things can come of it.
You’ll have all the relevant facts and figures in one place. No more data here, there and everywhere! You can feel ultra confident when anyone asks you how your visitor economy is performing. You can make fast decisions.
You’re not waiting for any annual results showing the past, because you’re looking at the present in the context of your own unique destination. You feel smug.