T-Stats Solutions is an online database that we set up specifically for each destination – because all destinations are different – to track tourism.
T-Stats Solutions’ unique tracking tool can show you the relationship between local events and visitors staying overnight. A built-in calendar allows you to develop a picture showing the number of visitors to events and accommodation occupancy, including Airbnb data.
Of course! But how do we know? Using visitor numbers from your attractions, and sunshine and rainfall data from the Met Office, T-Stats can show you the direct impact of one on the other. When looking for trends in visitor behaviour it is vital to understand what’s within your control.
T-Stats Solutions links with your website analytics and social media platforms to draw these statistics down automatically, so the information you need is waiting for you, and all in one place. The cross-tracker analysis can show you the relationship between your social media engagement and visitors to your website. You can also see how your marketing campaigns effect visitor numbers to attractions and events.
T-Stats Solutions can help. Our unique tracking tool takes your key statistics and turns them into facts, giving you insights and evidence of exactly how your destination is performing. You pay an annual fee for the cloud-based system and all the data is at your fingertips, whenever you need it, wherever you are – no need for expensive bespoke surveys and research.
Using our cross-tracker analysis tool you can see the direct impact of your marketing campaigns on accommodation occupancy, visits to attractions, footfall in your destination, or website hits. This knowledge helps you understand their impact and make informed decisions for future ones.T-Stats can also produce simple, easy to understand reports summarizing all your various trackers with one simple click, whenever you need them.
T-Stats Solutions is an online tourism tracking system. What you track is up to you, but most destinations include data on accommodation, attractions, visitor movement such as footfall, traffic counts and car parks, visitor information centres, passenger transport, and digital marketing such as website traffic and social media engagements.
You decide what you want to get started, and you can add new trackers at any time; we look after all of that for you. T-Stats allows you to track changes over time or compare these trackers with each other to understand how your destination is impacted by different events, such as the weather, a food festival, marketing campaigns, transport disruption, or anything that might affect visitor behaviour.
Your T-Stats system can also produce monthly reports with just a few clicks, saving you time and money.
T-Stats core service – the T-Stats system provides a single, cloud-based hub for every number that matters in a visitor economy: accommodation occupancy, attraction visits, footfall, transport flows, digital reach, weather and direct visitor feedback.
T-Stats Solution’s Visitor Surveys give Destination Management Organisations direct feedback via surveys hosted on your website.
T-Stats bespoke tourism reports provide detailed, data-driven analysis tailored to the unique needs of Destination Management Organisations
Take a look at our introductory video for a brief overview
Every destination is different, and consequently we configure each T-Stats system, so they are tailored to the destination we are working with.
For each new system we start by meeting with key stakeholders, usually within the destination management organisation and local government organisations, to understand what data is already available, and what is in demand.
T-Stats is a tracking system, so we are looking for data that can be captured on an ongoing basis, whether that be daily, monthly or annually. But it’s daily and monthly data that we are really interested in, as T-Stats is all about spotting trends and keeping a finger on the pulse of your destination!
Once we have a better understanding of the data you have, the data you need, and your bespoke requirements, we configure the system to work for you and the businesses you represent.
T-Stats is cloud-based so you can access it anywhere you have internet connectivity. Every user has their own profile, with their own permissions, so the data that needs to remain confidential does.
It’s pretty straightforward to use but we will provide training and ongoing support to you and your team, making sure you get the best from your T-Stats Solutions subscription. The system comes with an easy-to-use report template to streamline your feedback process, but if analysing the data in the system is too time consuming, we also offer a monthly report service.
One cloud platform for accommodation, attractions, transport, marketing, weather and surveys
Custom trackers that match your KPIs and can be added at any time
Cross-tracker analysis and integrated calendar to reveal how campaigns, events or rainfall affect demand
Unlimited user accounts so DMOs, councils and businesses work from the same facts
ISO 27001 hosting and GDPR-compliant data handling
With sustainability at the heart of the business, Acorn Tourism Consulting Limited provides consulting services for tourism entities all over the world. Acorn works with a wide range of organisations, creating partnerships to develop, manage and market destinations and businesses that are inclusive, sustainable and competitive. Visit the website to find out more.
T-Stats Solutions is a small, specialised team led by two passionate tourism statisticians!
Kevin Millington
Director
Kevin has over 30 years’ experience in the tourism sector, building up a strong reputation for creating tourism solutions for public and private sector organisations, having worked in over 60 countries on more that 160 projects.
In 2010 he started to focus on destinations closer to home when Visit Bath engaged T-Stats to develop a tracking system for the City and wider North East Somerset area. This led to the establishment, and increasing sophistication, of the T-Stats Solutions system that is today used by several destination management organisations and councils around the UK to track their visitor economies.
Jess Watkins
Director
Jess started working with Kevin on T-Stats in 2020 and alongside our software team, has been fundamental in developing the system to what it is today; T-Stats Solutions. Having previously worked in sales and customer service, as well as data and research, Jess has a keen eye for detail and strives to deliver the best user experience.
Basic T-Stats Solutions annual subscriptions start from £6,000 per year.
We then work with you and your requirements to add in any additional services you need, to get the most from your system. That could be ongoing surveys, bespoke reports or additional data.
Although we love data, we appreciate not everyone does, so we work hard to make sure you have a solution that works for your organisation, your destination, and your stakeholders.
T-Stats Solutions Limited,
3 Woodland Enterprise Centre,
Hastings Road,
Flimwell,
East Sussex,
TN5 7PR
